Friday, January 23, 2015

Amazon Will Buy Twitch For Over $1 Billion
Twitch, the most popular game-streaming website, is to be bought by Amazon.com Inc. This article gives an inside look into the details of the deal. This is considered a very important purchase by Amazon, being that Twitch is considered the fourth largest source of peak Internet traffic in the United States. What does this mean for Twitch's gaming community? How successful or unsuccessful will this merge be?
"Amazon, not Google, will be the corporate host of Twitch, the popular game-streaming service."
"Google was widely expected to purchase the firm for around $1 billion and that deal was generally thought to be sewn up. That Amazon managed to pull off the deal is notable."
"We've also heard that Twitch had many suitors and that the Google deal fell through because Google's offer undervalued the company." 
The question of how this purchase will affect Twitch's gaming community is under examination to see what is to come in the following days. It will be interesting to see two different companies that provide different services come together. Amazon gives people the ability to find and buy almost anything there is to buy. Twitch, on the other hand, only provides people the chance to enjoy watching others play video games. It's a community for gamers to come together and chat about a certain game or topic.

This is actually a very intelligent purchase for Amazon.com Inc. because of the continuous increase of viewers that join Twitch's community. Twitch will allow wide exposure for Amazon and vice-versa. This will increase the amount of people going to each website and could potentially make both websites peak Internet traffic sites. Another major question is how different Twitch will look and if its will stay true to what it has always offered to their audience.

Wilhelm, A. (2014, August 25). Amazon Will Buy Twitch For Over $1 Billion. Retrieved December 6, 2014, from http://techcrunch.com/2014/08/25/amazon-will-buy-twitch-for-over-1-billion/